UI (User Interface) and UX (User Experience) design are integral parts of e-commerce portal development, and hence their importance cannot be neglected. The UI and UX of a portal play a vital role in shaping user interaction, satisfaction, and the overall perception of a brand. From increasing user engagement to increasing conversion rates to building trust and credibility, UI/UX has a significant impact on e-commerce portal growth. Therefore, it has become imperative for e-businesses to invest in good UI/UX. In this article, we will explore why a good UI/UX is crucial for e-commerce businesses. But before that, let’s look at the UI and UX.
What is UI (User Interface) design?
UI design is the process of creating easy-to-use visual elements and interactive features with which users interact when using a product or service.
It involves the design of the user interface, including attractive graphics, an organized layout, a proper screen fit, visual elements, good typography, and the overall aesthetics of a digital product. The goal is to create a user-friendly interface that is visually appealing, easy to understand, and easy to use so that users can navigate through it easily and efficiently. A great user interface design provides a positive user experience, which is paramount to making a brand stand out from the crowd.
What is UX (User Experience) design?
UX is about the overall experience users have when interacting with a product or service. It encompasses experiences such as emotions, perceptions, and satisfaction that users experience throughout their journey. UX goes beyond the visual aspects and dives deeper into user efficiency, design, usability, function, accessibility, and overall enjoyment.
Its goal is to create products that are not only easy to use but also provide users with an intuitive, efficient, and relevant experience. Additionally, it provides users with a positive and meaningful experience that is most conducive to business success.
Why should businesses invest in good UI/UX?
A satisfied user is the key to the success of any product or service. So, it becomes imperative for all the emerging and existing e-commerce players to invest in a good user interface (UI) and user experience (UX) design. A good UI/UX not only helps businesses achieve a good ROI but also drastically reduces the time and expense spent on fixing issues. Furthermore, a great UX and UI design leaves a remarkable impression on users and helps in increasing customer engagement, positive customer reviews, and market share. Simply put, investing in a good UI/UX increases customer satisfaction and retention. Below are some reasons why UI/UX is important for e-commerce businesses.
Establish brand name: There is a saying that the first impression is the last impression. The visual appeal of any e-commerce portal is the first impression that users will notice. A well-designed site with appealing colors, elements, and features will attract a swarm of visitors and hook them forever. Thus, a conversational UI/UX design helps businesses establish a brand name.
Enhance user engagement: An intuitive and user-friendly interface will keep users engaged and provide them with a satisfying experience. Effective UI/UX design, such as simple navigation, clear calls to action, perfect product displays with information, and simple checkout processes, plays a crucial role in providing a positive user experience and keeping them invested in products or services.
Retain customers: As mentioned earlier, a great UI/UX with intuitive and user-friendly interfaces not only provides great user experience but also retains existing customers. Furthermore, it also helps in providing a large, loyal customer base.
Build trust and credibility: With a well-crafted UI design, users can easily navigate the site on their own and feel comfortable shopping. This instills trust and credibility among the users towards the brand.
Reduce card abandonment: According to the Statista global online shopping cart abandonment rate for 2006–2021, almost 70 percent of digital shopping carts and baskets were abandoned. Poor and complex UI/UX design, such as confusing checkout processes and slow loading sites, are often identified as major contributors to card abandonment. An intuitive, easy-to-understand, fast, and convenient UI/UX will increase and impress visitors, resulting in a lot of traffic to the site. Additionally, a user-friendly checkout experience, fast-loading sites, and mobile responsiveness will help reduce cart abandonment.
Increase ROI: A well-crafted UI/UX design is the foundation of any successful e-commerce business. The aim is to make the user’s shopping journey seamless and enjoyable, earning their trust and creating an emotional connection. When users find the interface appealing, easy, and organized, they will return and become happy customers.
UI/UX: A Key to a Successful E-Commerce Business
With most services and products being purchased online, e-commerce has become a highly competitive market. The UI/UX design plays a major role in an e-commerce portal’s success or failure. Ecommerce players need to focus more on the user experience (UX) and user interface (UI) to establish a solid name for them. It also helps keep users happy and engaged by providing the e-commerce player with a user-friendly, fast, and well-organized interface. Therefore, it is essential to invest in e-commerce website development services to get visually engaging and spectacular UI/UX designs.
If you are a B2B or B2C business and are looking to create or improve your online marketplace platform that meets all your needs from the ground up and respects all best practices, do not hesitate to contact us today at adesai@mearastec.com. With wide experience in building e-commerce portal development, Mearas Tech understands the needs of customers and provides perfect services in the UI/UX design of portal development.